ABOUT SURFSCAPE

Why should my brand exhibit at SURFSCAPE?

SURFSCAPE puts your products directly in front of highly engaged surf and outdoor consumers in the environment where they actually use them. This is not a trade show. It’s a unique beachfront, hands-on experience that drives product testing, brand storytelling, retail partnerships, and real-time consumer feedback.

What kind of audience attends SURFSCAPE?

SURFSCAPE attracts thousands of active lifestyle consumers, including surfers, outdoor enthusiasts, families, college students, and specialty retail communities from across Southern California. Attendees come to demo gear, discover new brands, and engage with the culture behind the products.

What is included in an exhibitor space?

Exhibitors receive a beachfront footprint within our open-space pop-up format. Brands can demo, showcase, and sell products on-site. Opportunities for added visibility include sponsorship placements, inclusion in the printed SURFSCAPE Event Guide distributed in Southern California surf shops, and integration into programming such as contests and onsite activations.

How does SURFSCAPE support retail relationships?

New for 2026, SURFSCAPE includes a Surf Shop Contest and a printed Event Guide distributed through surf shops across Southern California. This strengthens the connection between brands, specialty retailers, and consumers, making SURFSCAPE both a consumer engagement event and a retail relationship builder.

SPECIAL THANKS TO OUR 2025 SPONSORS!

We couldn’t have done it with out these supporters!

Jacks
Bones Love Milk
VHB
OVR
SURFER
Earth Pack
YUTH
CW Cantina
SIMA
AMS

ABOUT SURFSCAPE

SURFscape is the ultimate consumer experience focused around surfing and adjacent adventures. Anchored by leading brands in the surf industry, attendees will be introduced to new products for their next adventure, workshops to get the best out of their equipment and immerse themselves in all things surf, coastal adventures and the outdoors.

Produced by the Surf Industry Members Association (SIMA), the two-day curated experience will be host to leading brands showcasing their innovative products to immerse consumers in the total brand and product experience. SURFscape will take place along the coastline of Huntington Beach, making it the perfect place  for consumers, members of the media, bloggers and influencers to put the latest gear to the test in the surf, on the beach and trails of one the most vibrant regions of the California coast.