ABOUT SURFSCAPE

SURFscape is the ultimate consumer experience focused around surfing and adjacent adventures. Anchored by leading brands in the surf industry, attendees will be introduced to new products for their next adventure, workshops to get the best out of their equipment and immerse themselves in all things surf, coastal adventures and the outdoors.

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Upcoming events...

  • SIMA Industry Luau

    Join us for a casual evening Friday August 2nd on the beach at the U.S. Open of Surfing to celebrate our culture and raise funds our environmental beneficiaries. The The SIMA Industry Luau will take place 5:30PM to 9:00PM and will feature music, food, Hawaiian programs and a silent auction. 

    This event is for 21+ only.

    GET TICKETS 

  • Surf Clean Oceans Charity Auction

    Welcome to the Surf Clean Oceans Online Charity Auction—a unique opportunity to not only fulfill your surf dreams but also to contribute to a vital cause: the protection of our beautiful oceans. Every bid you place takes us closer to cleaner, healthier marine environment.

    LEARN MORE... 

WADE IN THE WATER: A JOURNEY INTO BLACK SURFING AND AQUATIC CULTURE

Produced by the Surf Industry Members Association (SIMA), the two-day curated experience will be host to leading brands showcasing their innovative products to immerse consumers in the total brand and product experience. SURFscape will take place along the coastline of Huntington Beach, making it the perfect place  for consumers, members of the media, bloggers and influencers to put the latest gear to the test in the surf, on the beach and trails of one the most vibrant regions of the California coast.